PKD Awareness

This PKD awareness ad was created to bring awareness to the heaviness of PKD. Size was used as a factor when creating this graphic, as polycystic kidneys can be extremely painful, and over shadow the normal functionality of everyday life. The normal healthy kidney on the left is a 3D model created from medical imaging data. This healthy kidney was then sculpted in Autodesk Mudbox, and transformed into an unhealthy Polycystic Kidney.